Modern Forms
NOT ALL LUXURY IS CREATED EQUAL™
At the core of every Modern Forms design is breakthrough technology. They create the most efficient, longest-lasting, cutting-edge luminaires and smart fans through rigorous product testing and by heavily investing in research and development. The Modern Forms aesthetic is distinctly minimalist, with subtle influences of Scandinavia and Mid-Century design—a sophisticated perspective that never goes out of style. With an eye on the contemporary design community.
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MODERN FORMS
WEBSITE
REDESIGN
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Problem: Modern Forms needed a more modern and sleek design for their website to elevate and refresh the brand's digital presence. The existing website design was outdated and did not effectively reflect the brand's commitment to cutting-edge design and innovation in lighting products.
Solution: I assisted in the redesign of the Modern Forms website, incorporating new features and a contemporary aesthetic to create a more engaging and visually appealing user experience. The redesign focused on enhancing the website's functionality, improving navigation, and showcasing Modern Forms' product offerings in a stylish and modern format.
Target Audience: The redesigned website targeted new and existing customers who appreciate modern products and design. The goal was to attract a tech-savvy audience with a preference for high-quality, innovative lighting solutions.
Deliverables: The main deliverables were a completely redesigned website that included a new user experience, updated visuals, improved user interface, and new features to enhance user engagement. The new website aimed to better represent the Modern Forms brand and appeal to its target audience.
My Role: I contributed to the overall design process. This involved collaborating with the design team to develop the new aesthetic, implementing design elements, and ensuring the website's functionality and visual appeal aligned with the brand's vision.
Project Type: This was a professional project intended for external use. The redesigned website was launched to improve Modern Forms' digital presence, attract new customers, and provide an enhanced user experience for existing customers. The project emphasized the brand's dedication to modern design and innovation in the lighting industry.
BEFORE REDESIGN
Landing page with animation
Webpages: homepage with footer, menu drop down, search, “lights” product page, “fans” product page, “LED” pendants product page, product page.
AFTER REDESIGN
NEW USER EXPERIENCE
User Personas
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User Empathy Map
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REDESIGNED USER INTERFACE
click thumbnails to enlarge and navigate with: < > (buttons/keys) or click and swipe (on mobile)
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MODERN FORMS
CATALOG
REDESIGN
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Problem: The existing catalog lacked a high level of design aesthetic and consistency, and did not adequately showcase each product in every available finish. This resulted in a less engaging and visually appealing presentation, which did not fully reflect the brand's commitment to quality and innovation in lighting design.
Solution: A collaborative effort was undertaken to elevate the catalog's aesthetic. This involved sourcing stock photos or using AI generated images of interior and exterior images in styles such as modern, traditional-transitional, Scandinavian, and contemporary design. These images were used to create visually appealing product placements. The project included stylizing and shooting each product in every finish, followed by meticulous editing to ensure a cohesive and polished final product.
Deliverables: The main deliverables included:
A redesigned, visually stunning catalog that better represents Modern Forms' product offerings.
High-quality photographs and videos showcasing products in various settings.
Edited stock images that align with the brand's aesthetic.
My role: In my role, I was responsible for:
Design edits to ensure a consistent and high-quality visual presentation.
Sourcing and editing imagery to meet the elevated art direction and aesthetic standards.
Contributing art direction to the overall look and feel of the catalog compared to the website, ensuring they align with the brand's vision and target audience expectations.
Project type: This was a professional project intended for external use. The redesigned catalog was created to improve Modern Forms' brand presentation, attract new customers, and provide an enhanced visual experience for existing customers. The project emphasized the brand's dedication to design excellence and innovation in the lighting industry.
Before
After
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MODERN FORMS
SOCIAL MEDIA
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Problem: Modern Forms needs to establish a robust and consistent social media presence that effectively communicates its brand values and engages its target audience. The goal is to create content that highlights Modern Forms' innovative lighting solutions and appeals to both current and potential customers.
Solution: A comprehensive social media strategy was developed to enhance Modern Forms' online presence and promote its cutting-edge lighting products. This strategy includes:
Creating visually compelling and high-quality content that showcases Modern Forms' innovative lighting solutions in various settings.
Developing a consistent posting schedule to maintain engagement and grow the brand's online following.
Utilizing a mix of content types, including product highlights, design inspirations, behind-the-scenes looks, customer stories, and lifestyle imagery.
Engaging with followers through interactive posts, stories, and comments to build a community around the brand and foster brand loyalty.
Target Audience:
Design Enthusiasts: Individuals interested in contemporary interior design and modern home décor.
Homeowners and Renovators: People looking to update their homes with innovative and stylish lighting solutions.
Professionals: Interior designers, architects, and builders who seek high-quality, modern lighting products for their projects.
Deliverables:
A series of visually engaging social media posts that align with Modern Forms' brand identity.
A content calendar outlining the posting schedule and types of content to be shared.
Analytics reports to measure the performance of social media campaigns and adjust strategies as needed.
Engaging captions and hashtags to increase reach and engagement.
High-quality graphics, photos, and videos that highlight the unique features and benefits of Modern Forms' products.
My Role: As part of the social media team, my responsibilities included:
Assisting in the creation and curation of content for various social media platforms.
Designing graphics and editing photos to ensure a cohesive and visually appealing feed.
Collaborating on the development of the content calendar and overall social media strategy.
Monitoring social media channels and engaging with followers to build a strong community around the brand.
Analyzing social media metrics to track performance and optimize future content.
Project Type: This is a professional, external-facing project aimed at enhancing Modern Forms' social media presence. The goal is to create a strong, engaging, and consistent brand image that attracts and retains a diverse audience interested in modern lighting solutions.
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MODERN FORMS
ULTRA CAMPAIGN
Social Media Posts
Email Marketing
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