dweLED
ALL LED TECHNOLOGY
As a design-and-build manufacturer, dweLED builds long-term relationships with lighting designers, architects, and distributors by solving the challenges they face with creativity and innovation. Over the years, professionals have entrusted dweLED to provide them with cutting-edge technology made accessible to most lighting budgets through a variety of options. Our award-winning portfolio of architectural products, decorative lighting, and landscape lighting focuses on addressing known problems or meeting unfulfilled needs with lighting solutions in commercial, residential, and hospitality settings.
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DWELED
CATALOG
REDESIGN
→ About this Project
Problem: The existing catalog lacked a high level of design aesthetic and did not effectively showcase the products in every finish, resulting in a less engaging and less appealing presentation to potential customers.
Solution: A collaborative effort to produce a yearly supplemental catalog that elevates the brand’s aesthetic. This involved sourcing and integrating modern, traditional-transitional, Scandinavian, and contemporary interior and exterior stock images to enhance product presentation. Each product was meticulously styled, shot, and edited to create a visually compelling and cohesive catalog.
Target Audience:
New and existing customers
Retail partners and distributors
Interior designers and architects
Industry professionals and trade show attendees
Deliverables:
Catalog: A beautifully designed and cohesive catalog that highlights each product in various finishes, providing a comprehensive view of the DWELED product line.
Photographs: High-quality images showcasing products in styled settings, enhancing their appeal and demonstrating their versatility.
Videos: Engaging videos that offer a dynamic view of the products, highlighting features and finishes.
Edited Stock Images: Professionally edited stock images that align with the brand’s aesthetic, used for product placement and contextual imagery.
My Role:
Art Direction: Led the development of new concepts and provided creative direction to ensure a cohesive and elevated design aesthetic throughout the catalog.
Design Edits: Made detailed design edits to enhance the visual presentation and ensure consistency with the brand’s identity.
Inspirational Photo Research and Sourcing: Conducted extensive research to find and source inspirational stock images that fit the desired aesthetic and product placements.
Photo Reconstruction and Color Correction: Reconstructed and color-corrected photos to ensure accurate representation of the products and their finishes, enhancing the overall quality and appeal of the images.
Project Type: Professional, external facing. This project aimed to significantly improve the visual quality and appeal of DWELED’s catalog, making it a more effective tool for marketing and sales, and strengthening the brand’s presence in the market.
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Previous Design
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Concept Design
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1st Phase Redesign
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Last Phase Redesign
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DWELED
PRODUCT MOCKUPS
→ About this Project
Problem: Products were not being showcased in thoughtfully crafted environments, which affected their appeal and effectiveness in advertising, catalogs, and web pages. There was a need to present the products in a way that highlighted their features and aesthetic qualities in appropriate and appealing settings.
Solution: Develop a comprehensive approach to create high-quality product mockups by selecting suitable imagery, conducting professional product photography, and meticulously editing the products into their respective environments. This ensures that the products are presented in the best possible light, enhancing their appeal and making them more attractive to potential customers.
Target Audience:
New and existing customers
Retail partners and distributors
Interior designers and architects
Industry professionals and trade show attendees
Deliverables:
Photo Retouching: High-quality, retouched images that seamlessly integrate the products into selected environments, ensuring a natural and appealing presentation.
Advertising Materials: Visually compelling images for use in various advertising channels, including print and digital ads.
Catalog Images: Professionally edited product images for use in yearly and supplemental catalogs.
Web Page Visuals: Enhanced product images for use on the company’s website, improving the overall user experience and visual appeal.
My Role: Art Direction for Products: Provided creative direction to ensure that each product is presented in a way that highlights its unique features and aligns with the brand’s aesthetic.
Select Imagery: Carefully selected background imagery that complements the products and enhances their visual appeal.
Photo Editing: Conducted detailed photo editing to integrate the products into their environments, including color correction, shadow adjustment, and ensuring a cohesive look and feel.
Project Type: Professional, external facing. This project aimed to elevate the visual presentation of DWELED’s products across various marketing channels, thereby enhancing brand perception and driving customer engagement.
